330 Labs Positioning Practice — Engagement Report

The precision physician
no one in Indiana
can see yet.

Dr. Jake DeWitt holds credentials, services, and a backstory that no DPC competitor in Zionsville, the Indianapolis metro, or the state can match. This report shows you exactly what that gap is worth — and how to own it.

DPC Practices in Indiana
20–35
Direct Competitors (Zionsville)
2
Competitors with BioTE
0
Competitors with OBGYN Training
0
Competitors with Published Research
0

Competitor Matrix

Every DPC and concierge practice in Jake's market, scored across the dimensions that matter to precision-minded patients. Data as of April 2026.
Dimension Integrative Health DPC
Jake DeWitt, MD
FreedomDoc Health Valiant Primary Care Cool Creek Family Priority Physicians
Monthly Price $200/mo $99/mo $150/mo $65/mo Concierge (higher)
Practice Model Independent DPC Multi-location network
7 providers
3-physician DPC
Opened June 2024
NP-led DPC
1 provider
Concierge / partial insurance
Physician Training OBGYN + FM (Unique) FM/IM physicians FM — IU Med (x3) FNP-C (not MD) IM / concierge
BioTE Hormone Therapy Yes — certified No No No Unknown
Pharmacogenomics Yes No No No Unknown
Galleri Cancer Detection Yes No No No Unknown
Published Research Yes — Int'l Urogyn Journal None found None found None found Unknown
DPC Frontier Listed Unconfirmed Yes Yes Yes N/A
Local Press Feature None found Yes Yes Yes (BusinessWire) Unknown
Active Blog 404 error Yes (2026) Unknown Yes (Apr 2026) Unknown
Google Ads Running No Yes (confirmed) Unknown Unknown Unknown
Same-Town Competition Zionsville (home) Westfield / Zionsville location page Zionsville (direct) Carmel (~8 mi) Indianapolis metro
Strategic Read

Jake has the strongest clinical credentials and the most differentiated service menu of any DPC practice in his market. He has the weakest digital execution. That gap — deep credentials, invisible online — is what this engagement closes. Every competitor ahead of Jake in search results has narrower services and less credentialed physicians.

The Positioning Claim

Three validated statements. Recommended: Option A. All three are defensible and factually grounded. Jake selects one — it governs every brand decision downstream.
Option A — Recommended / The Precision Physician
For high-performers who refuse to accept guesswork in their healthcare, Integrative Health DPC is the only precision primary care practice in Indiana that combines direct physician access, hormone optimization, genetic-informed prescribing, and cancer early detection — because Dr. DeWitt trained as an OBGYN, holds BioTE certification, and spent years inside Indiana's largest primary care systems before building a practice that finally does medicine the way it should be done.
0
DPC competitors in Indiana with all four precision services (BioTE + pharmacogenomics + Galleri + OBGYN-trained physician)
2
Major Indiana primary care systems Jake worked inside before leaving to build IDPC (FreedomDoc, Westfield Premier Physicians)
2026
Year DPC memberships became federally HSA-eligible — removing the primary financial objection to this model
Option B — The Insider's Practice
The physician who walked away

"For patients who know they deserve a physician who picks up the phone, Integrative Health DPC is the only practice in Zionsville built by a doctor who walked away from Indiana's largest primary care networks — because he worked inside them, watched how the incentives deform care, and built the practice he would want for his own family."

Strongest emotional resonance Requires naming FreedomDoc explicitly
Option C — Women's Health DPC
The OBGYN-trained primary care physician

"For women who are tired of managing three separate specialists to get whole-person care, Integrative Health DPC is the only direct primary care practice in Indiana with an OBGYN-trained physician who can address hormonal health, preventive care, and precision medicine inside a single membership."

Clearest niche Best for BioTE sub-brand

Where the Demand Lives

Search demand signals, zero-competition keyword windows, and the 2026 regulatory tailwind that makes this the best possible time to launch a positioning-first DPC practice.
BioTE Zionsville HIGH intent / low competition
Direct primary care Zionsville Contested map pack
DPC Boone County Indiana Zero competition — own it now
Pharmacogenomics testing Indiana Zero competition — own it now
Galleri cancer screening Indiana Zero competition — own it now
Concierge doctor Zionsville Low competition, FreedomDoc has page
DPC Indiana (statewide) Medium — requires content investment
$200
Jake's monthly membership — highest in Zionsville market. Justified by BioTE, pharmacogenomics, Galleri, and OBGYN-trained physician access.
HSA
January 2026 federal rule change: DPC memberships are now HSA-eligible. This removed the single biggest financial objection to DPC for self-employed and employer-insured patients.
2,989
DPC practices nationally on DPC Frontier Mapper. Indiana has ~20-35. The market is growing and the precision-integrative tier remains unoccupied in this state.
GEOGRAPHIC TAILWIND
Boone County is one of Indiana's fastest-growing counties. Zionsville is an affluent community with no other precision-tier DPC physician. Graham Rahal Performance — an IndyCar operation — is Jake's neighbor, giving him access to a precision-minded, high-earning community that is the natural patient profile for this membership.
CRITICAL
Biote.com Directory
Wrong address listed for Zionsville. A different practice at 60 N Main St captures Jake's BioTE search traffic.
CRITICAL
Blog 404 Error
idpchealth.com/blog/ returns 404 with a live nav link. Google sees this on every crawl.
HIGH
DPC Frontier Mapper
Valiant (newer practice) is listed. IDPC is not confirmed. Free submission. Topically authoritative backlink.
HIGH
Meta Descriptions
Every service page meta description is broken — ends with a dash. Google writes its own, suppressing click-through across the entire site.
HIGH
Name Inconsistency
"Integrative Direct Primary Care" on Yelp vs "Integrative Health DPC" on site. NAP inconsistency suppresses local pack rankings.
HIGH
Local Press — Zero
Valiant (opened after IDPC) already has a youarecurrent.com feature. Jake's story is better. No pitch has been made.

Three Visual Directions

Expert board review pending. No images generated. These are creative direction briefs — Jake selects one and 330 Labs builds from it.
Direction 01 — Recommended
Precision Engineering
Carbon + amber + monospace data
Display Type Canela or GT Sectra — editorial serif, warm, literary
Body Type Inter or Söhne — clean, neutral, highly readable
Accent Type JetBrains Mono — for data points, lab values, membership pricing
Visual Language Warm task lighting, analog precision instruments as texture, shallow depth-of-field portraiture, monospace data moments. McLaren meets New Yorker digital.
Avoid Medical blue, racing imagery, stethoscope iconography, stock photography
Precision-seeking patient Graham Rahal adjacency
Direction 02
The Exile — Editorial Longform
Off-white + terracotta + literary serif
Display Type GT Sectra or Freight Display — editorial, slightly condensed serif
Body Type Freight Text Pro or Lora — book-quality body text, long reading comfort
Accent Type Neue Haas Grotesk — neutral sans for captions, dates, footnotes
Visual Language Full-viewport B&W portrait as hero. Pull-quote typography at scale. The Exile timeline: FreedomDoc → Westfield Premier → IDPC. Magazine longread, not a medical site.
Requires Jake's comfort naming FreedomDoc and Westfield Premier explicitly on site
Emotionally strongest Requires custom photo day
Direction 03
Integrative Warmth
Teal + cream + Cormorant serif
Display Type Cormorant Garamond — elegant, classical, warmth and credibility in one
Body Type Source Serif 4 — warm, readable, feels like a letter, not a dashboard
Accent Type DM Sans — clean, accessible for pricing, hours, contact
Visual Language Golden hour color photography, real faces, real rooms. BioTE clinical macro. Patient journey as visual flow. Custom line icons at 1.5px stroke. Broadest patient appeal.
Best for Option C (Women's Health) or as primary direction for broadest Zionsville patient audience
Broadest appeal BioTE sub-brand ready

90-Day Action Plan

Three phases: Quick wins that are already bleeding revenue (Week 1), positioning infrastructure (Days 15-45), and full brand launch (Days 45-90).
Week
1–7
Quick Wins — Stop the Bleeding
  • Fix blog 404: idpchealth.com/blog/ is in the main nav and returns a 404. Google encounters this on every crawl. 30-minute fix in WordPress admin.
  • Fix all meta descriptions: every service page ends with " — " and no description. One afternoon in Yoast/Rank Math. Immediately improves click-through from search.
  • Correct Biote.com directory listing to 55 Brendon Way. A competitor at 60 N Main St is capturing Jake's BioTE search traffic. Call Biote provider relations.
  • Standardize business name to "Integrative Health DPC" on Yelp, Wellnessliving, and all directories. NAP inconsistency is suppressing local pack rankings.
  • Submit to DPC Frontier Mapper (mapper.dpcfrontier.com) — free, 30 minutes. Valiant is listed. IDPC is not.
  • Submit to DPC News practice directory — Valiant has a feature announcement. Jake's story is better.
  • Correct Wellnessliving.com category from "Wellness Center" to "Medical Practice."

Days
15–45
Positioning Infrastructure
  • Jake selects positioning statement (A, B, or C) and visual direction (1, 2, or 3). All downstream work waits on this decision.
  • Photo day scheduled. No AI faces. No stock. Custom portraits for Jake and Karen Johnson in editorial or warm-photography style matching chosen direction.
  • Rewrite Meet the Team page: page title becomes "Dr. Jacob DeWitt, MD | Direct Primary Care Physician | IDPC Zionsville." Add full credentials, ACOG presentation, Urogynecology Journal publication. Add Person + Physician schema.
  • Upgrade sitewide schema from LocalBusiness to MedicalOrganization + Physician subtype. Cool Creek already does this. Jake's credentials make this even more powerful.
  • Build Boone County location landing page: "Direct Primary Care Serving Boone County, Indiana" — covers Zionsville, Lebanon, Whitestown, Thorntown. Zero competition. One page owns all four geographic keywords.
  • Populate GBP Q&A with 8 patient-intent questions. Seed booking link. Start weekly GBP post cadence.
  • Create LinkedIn profile for Dr. DeWitt — credentials, research publication, DPC philosophy. The International Urogynecology Journal publication is an E-E-A-T signal no competitor can match.
  • Pitch youarecurrent.com for a Zionsville feature story. Angle: "The Zionsville MD Who Walked Away from Traditional Medicine to Give Patients His Cell Phone Number." Valiant got a feature. Jake's story is stronger.

Days
45–90
Brand Launch — New Site + Content Engine
  • New site build: HTML/CSS (fast) or Next.js (if blog/CMS needed). Hosted at idpchealth.com. Design from chosen visual direction brief. Content from approved positioning statement.
  • Publish cornerstone blog post: "Direct Primary Care in Indiana: An Honest Guide from a Physician Who Worked Inside the System." Targets "DPC Indiana" and "direct primary care Indiana." Written in Dr. DeWitt's voice.
  • Publish BioTE educational post: "BioTE Hormone Pellet Therapy in Zionsville: What to Expect from an OBGYN-Trained Physician." Targets hormone therapy search and links to BioTE service page as conversion destination.
  • Implement FAQ schema on BioTE, Memberships, and Chronic Disease pages. FAQ rich snippets increase click-through visually in search results.
  • Publish Galleri cancer detection page targeting "Galleri cancer screening Indiana" — zero competition keyword with high-intent, high-value patient profile.
  • Publish pharmacogenomics page targeting "pharmacogenomics testing Indiana" — zero competition, another precision medicine differentiator with no Indiana DPC competitor.
  • Set up Google Search Console. Submit sitemap. Monitor crawl coverage, Core Web Vitals, keyword impressions.
  • Begin monthly content cadence: 1 post/month minimum, alternating between service education and patient journey stories.

What We Track

Baseline established at engagement start. Metrics updated monthly. Live data populates after Google Search Console and analytics are connected.
Organic Clicks / Month
Baseline pending
Requires GSC access
Map Pack — DPC Zionsville
Contested
Target: #1 within 60 days
Patient Inquiries / Month
Connect CRM
Baseline needed
Membership Conversion Rate
Baseline pending
Inquiry → member %
Directory Listings — Confirmed
3
Zionsville Chamber, Yelp, Wellnessliving
Directory Listings — Target
9+
DPC Frontier, Biote.com, Healthgrades, Zocdoc, DPC News, findmydirectdoctor
Google Reviews — Confirmed
Verify in GBM
Direct GBP access required
Indexed Pages
~10
Very low for site size. Target: 20+ after blog and location pages.
BioTE Search Rank — Zionsville
Biote.com outranks
Fix directory listing first → re-measure
DPC Boone County Rank
Not ranking
One landing page → target #1 within 30 days
Engagement Milestone
Active
330 Labs Positioning Practice — started April 2026

Ready to Move Forward?

The fastest way to complete your intake is a 20-minute AI-guided voice conversation. No forms. No back-and-forth email. Just talk — the AI handles the rest.
Option A — Voice Interview
Let's have a conversation
about your business.

A 330 Labs AI interviewer asks about your market, competitors, brand, and goals. Speaks. Listens. Follows up. 15-20 minutes. Everything is transcribed and parsed into your positioning file automatically.

Available During Consultation Chrome required
Option B — Written Form
Prefer to type? The written questionnaire covers the same ground at your own pace. Takes 30-45 minutes. Works in any browser.
Available During Consultation
What Happens After
  • 01 Transcript parsed into positioning file
  • 02 Expert board reviews within 48 hours
  • 03 Positioning statement options delivered
  • 04 Brand direction selected — build begins